.YOU MAY not understand it, however various typefaces evoke different emotional states. Serif typefaces, with small strokes in the end of letters, are actually commonly located in manuals as well as papers. They appear trustworthy as well as reliable. Sans serif font styles, which appear, can easily look modern-day as well as informal. Visual uniformity offers viewers a feeling that they understand where they stand it helps to create trust fund. In the case of The Business analyst, it prepares the hue for our writing.